The first crest had a simple design consisting of a decorative
interlacing of the three initials of the club, "MCF" for Madrid Club de
Fútbol, in dark blue on a white shirt. The first change in the crest
occurred in 1908 when the letters adopted a more streamlined form and
appeared inside a circle.
The next change in the configuration of the crest did not occur until the presidency of
Pedro Parages in 1920. At that time,
King Alfonso XIII granted the club his royal patronage which came in the form of the title "Real Madrid", roughly translated as "Royal".Thus, Alfonso's crown was added to the crest and the club styled itself
Real Madrid Club de FútbolWith the dissolution of the monarchy in 1931, all the royal symbols
(the crown on the crest and the title of Real) were eliminated. The
crown was replaced by the dark mulberry band of the Region of Castile.In 1941, two years after the end of the
Civil War, the crest's "Real Corona", or "Royal Crown", was restored while the mulberry stripe of
Castile was retained as well n addition, the whole crest was made full color, with gold being the
most prominent, and the club was again called Real Madrid Club de
Fútbol.
The most recent modification to the crest occurred in 2001 when the
club wanted to better situate itself for the 21st century and further
standardize its crest. One of the modifications made was changing the
mulberry stripe to a more bluish shade.
Real Madrid's traditional home colours are all white, although before
its foundation the first kit initially adopted a blue oblique stripe on
the shirt (the design was kept in the club crest); but unlike today,
dark blue socks were worn. In the same year, the blue socks were
replaced by black ones.
Real Madrid has maintained the white shirt for its home kit throughout
the history of the club. There was however one season that the shirt and
shorts were not both white. It was an initiative undertaken by Ecobal
and Quesada in 1925, the two were traveling through England when they
noticed the kit worn by London-based team
Corinthian F.C.,
one of the most famous teams at the time known for its elegance and
sportsmanship. It was decided that Real Madrid would wear black shorts
in an attempt to look like the English team but the initiative lasted
only one year. After being eliminated from the cup by Barcelona with a
1-5 defeat in Madrid and a 2-0 defeat in Catalonia, President Parages
decided to return to an all-white kit claiming that the other brought
bad luck. Years later,
Leeds United switched their blue shirt for a white one after marveling at Real Madrid's 7-3 Victory against
Eintracht Frankfurt in
Glasgow's
Hampden Park.
By the early 1940s the manager changed the kit again by adding buttons
to the shirt and the club's crest on the left breast (which have
remained ever since). On 23 November 1947, in a game against
Atlético Madrid at the
Metropolitano Stadium, Real Madrid became the first Spanish team to wear numbered shirts
Real's traditional away colours are all black or all purple. The club's kit is currently manufactured by
Adidas whose contract extends from 1998.
Real Madrid's first shirt sponsor,
Zanussi, agreed for the 1982–83, 1983–84 and 1984–85 seasons. Following that, the club was sponsored by
Parmalat and Otaysa before a long-term deal was signed with Teka in 1992.
In 2001, Real Madrid ended their contract with Teka and for one season
used the Realmadrid.com logo to promote the club's website. Then, in
2002, a deal was signed with
Siemens Mobile and in 2006, the
BenQ Siemens logo appeared on the club's shirt.
] Real Madrid's current shirt sponsor is
bwin.com following the economic problems of BenQ Siemens.
Kit manufacturers and shirt sponsors
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